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Rethink Email Marketing: Marie Wiese presents closing case study at Constant...
Rethink Email Marketing was a half-day event on email marketing presented by Constant Contact on Wednesday, March 26th | 8:30am – 12:30pm. Event Hashtag: #RethinkEmail If you have ever wondered if...
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The truth about marketing automation
This blog post is an excerpt of a presentation given to the Marketing Peer Group of TechConnex. The presentation can be downloaded at the end of the post. And don’t forget to sign up for Marketing...
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What is the real impact of CASL on your email marketing?
On July 24th we discussed how to effectively integrate CASL into your email marketing approach during our Email Marketing Workshop. The intent of Canadian Anti-Spam Legislation (CASL) is to protect...
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Marie Wiese speaking at Constant Contact “Rethink Email Marketing” Event
Rethink Email Marketing was a half day complimentary workshop hosted by Constant Contact on Tuesday August 19th, 2014 in Toronto, Ontario. The purpose of the workshop was to hear from speakers who had...
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5 Tips to help you grow your email list in a CASL-compliant way
How is your organization coping post-CASL? You may still be trying to navigate your way through the legislation or you may have executed your first “opt-in” campaign. Regardless, list purging has been...
View ArticleMarie Wiese speaks at Canadian Fluid Power Association Annual General Meeting
The Canadian Fluid Power Association (CFPA) Annual General Meeting (AGM) was held on October 2, 2014 in Niagara-on-the-Lake. This was an opportunity for leaders in the Canadian Fluid Power community to...
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Tips for an All-Star LinkedIn presence for your business
I have had to build my fair share of social strategies and it’s no walk in the park. Social Media channels are growing and ever-changing, not to mention that new channels are emerging every day. These...
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Five steps to a better performing website
You’ve spent hours and lots of money on your website, but does it perform? If we had a dollar for every business owner who came to us with a “broken website”, we could quit our jobs as B2B content...
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Five crucial questions you need to consider before you redesign your website
How often have you heard senior management make this statement? “We hate our home page… let’s redesign it!” or “Why doesn’t the website rank #1 in Google Search?” Everyone has an opinion about their...
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Does opinion or data drive website design in your company?
Here are four words that drive CEOs and business owners crazy…. Let’s redo our website! It’s time consuming and a B2B website is perceived as an expense, not a revenue generator. And what is worse,...
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